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Martin Schneider, VP Marketing Basho Technologies

 Martin  Schneider
Martin Schneider leads marketing operations for Basho. Martin joins Basho from SugarCRM, where he held various executive-level marketing positions while helping the company grow from a small open source startup into the fastest-growing customer relationship management company in the world. During his time at SugarCRM, Martin started CRM Outsiders, a blog and social media project that quickly became a destination for companies and individuals seeking insight into the new rules of sales and marketing in a market infiltrated by social media channels, and faced with new developments like mobile and cloud computing technology. Prior to SugarCRM, Martin was a lead analyst covering application software for the 451 Group, headquartered in NYC.
Twitter: @mschneider718


Presentation: "Riak Use Cases: Dissecting the Solutions to Hard Problems"

Time: Wednesday 14:20 - 14:50

Location: West-Indisch Huis


When building a distributed, NoSQL database, a lot of traditionally accepted theories and practices go out the window. The simple fact of building systems for distributed environments throws up many challenges that are not easily met with traditional software approaches. This session intends to take a deeper look at some popular use cases around Riak – delving deeper into the configurations and the trade-offs made by the users to insure success in a distributed environment. Attendees of this session will come away with a greater understanding of the flexibility of NoSQL solutions like Riak, as well as how Riak solves serious data problems in interesting ways, and learn where Riak might not be the best fit.