Presentation: Tweet"WHYs of NoSQL"
2011 was a quite successful year for NoSQL. All big database vendors have started inserting NoSQL features into their databases. More then 1000 NoSQL hosting services showed up and NoSQL DBs are becoming a PaaS standard in cloud stacks. But beside the fine market intrusion NoSQL is still often used because these DBs are new and somehow "cool". Nevertheless the difficult area of NoSQL and database trade offs is notably unexposed. This talk covers the historical demands and shows all major NoSQL areas and products. Thus a stong emphasis will be to enlighten the NoSQL trade offs, operational areas, and identify the major reasons for an advantageous NoSQL application.