NoSQL Search Roadshow Zurich 2013

Presentation: "The Triumph of Simplicity: how database complexity will be replaced by simple services"

Time: Thursday 09:00 - 09:45 / Location: Pendulum

Dijkstra once said that "complexity sells better." While this may be the case in the short run, long run trends appear to counter this. Over the past 5 years cloud computing has gained such traction that the idea of a startup buying servers is laughable. What had formerly been done with hardware is now done simply with software, and further what is done with software is now done easily by services. At the same time a plethora of new databases have emerged to fill a host of storage and querying niches. While in general IT operations have gotten easier, less labour intensive, and cheaper, the operations of databases have not. The level of complexity in storing and querying data has exploded. In this session we will explore we why this is the case and discuss how database software eventually will be overrun by simple services.

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Ian Plosker, Co-Founder & CTO at

Ian Plosker

Biography: Ian Plosker

Ian Plosker is the CTO and cofounder of, a service that eliminates the need to run databases. Prior to, Ian worked at Basho Technologies, the makers of the open source database Riak. There Ian worked customers to build clusters supporting tens of thousands of operations per second. He has been developing software professionally for over 10 years and programming since childhood. He has developed everything from CMS to bioinformatics platforms to corporate competitive intelligence management systems.

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