Presentation: Tweet"Choosing the Right Database to Move Big Data in Real-Time"
With billions of mobile users, scale and speed are critical to effectively serving up the right ad for the person at the right time. However, the level of scale and speed required within different parts of the Adfonic advertising buying platform can vary significantly. As a result, the company has deployed different databases to handle the various use cases supported by its platform. In this case study session, Wes Biggs Adfonic co-founder and CTO, will discuss the different roles that MySQL and the Aerospike real-time NoSQL database play within the platform. He will then examine the specific real-time big data demands of the Adfonic ad-server to aggregate tens of thousands of requests per second and reliably respond in just a few milliseconds. Wes also will review Adfonic’s process for evaluating potential MySQL and NoSQL database options for the ad-server, the criteria used, and the factors that led to Adfonic’s final decision. The session will be educational for IT professionals seeking insights on how to weigh RDBMS versus NoSQL benefits—and get past the marketing claims—to find the right database for their use case.