NoSQL Roadshow London 2012

Wes Biggs, Co-founder and CTO of Adfonic

Wes Biggs

Biography: Wes Biggs

Wes Biggs is co-founder and CTO of Adfonic, Europe’s largest independent mobile advertising marketplace. From the day he hooked up his first 300 baud modem, Wes has been developing software and designing platforms for online telecommunications with a passion bordering on the obsessive. At Adfonic, his job ranges from designing the big picture boxes and arrows down to the nitty gritty implementation of key services. When he's not hacking away on the code himself, he's working with the rest of the technical team on the next batch of innovative features. Prior to setting up Adfonic in 2008, Wes worked for a variety of start-ups and Internet-focused consultancies, and has founded and/or contributed to a number of open source projects.


Presentation: Choosing the Right Database to Move Big Data in Real-Time

Time: Thursday 12:30 - 13:15 / Location: Bridewell Suite

With billions of mobile users, scale and speed are critical to effectively serving up the right ad for the person at the right time. However, the level of scale and speed required within different parts of the Adfonic advertising buying platform can vary significantly. As a result, the company has deployed different databases to handle the various use cases supported by its platform. In this case study session, Wes Biggs Adfonic co-founder and CTO, will discuss the different roles that MySQL and the Aerospike real-time NoSQL database play within the platform. He will then examine the specific real-time big data demands of the Adfonic ad-server to aggregate tens of thousands of requests per second and reliably respond in just a few milliseconds. Wes also will review Adfonic’s process for evaluating potential MySQL and NoSQL database options for the ad-server, the criteria used, and the factors that led to Adfonic’s final decision. The session will be educational for IT professionals seeking insights on how to weigh RDBMS versus NoSQL benefits—and get past the marketing claims—to find the right database for their use case.